![]() In addition to the significant discount already offered by purchasing a pass product, a family of four can now save hundreds of dollars per day on food, lodging, lessons, rentals, transportation, and mountain activities. Pass Holders can receive the 20% savings by presenting their pass at the register, logging into their account to book online, or by verifying their pass number when calling our lodging reservation center at (800) 404-3535. This loyalty program is simple for the guest – no sign up, no point tracking, and no restricted days for the discounts. ![]() locations.Įpic Mountain Rewards is available to anyone who purchases an Epic Pass, Epic Local Pass, Epic Day Pass, Epic Military Pass, Epic Australia Pass, and many of the Company’s other regional season pass products, regardless of whether a guest plans to ski one day or every day of the season. ![]() Additionally, as part of Epic Mountain Rewards, Pass Holders can redeem one free wax and 50% off one basic tune per season at select U.S. that Vail Resorts acquired from Peak Resorts.Epic Mountain Rewards is a loyalty program that gives Pass Holders a discount of 20% off food and beverage, lodging, group ski and ride school lessons, and equipment rentals at dozens of Vail Resorts destinations across North America, as well as Epic Mountain Express transportation in Colorado, and Heli-Skiing packages at Whistler Blackcomb. “We are very pleased to see the growth in visitation this season, and in particular that it primarily occurred during off peak periods… For the season-to-date period ended April 30, 2022, compared to the season-to-date period ended May 5, 2019, visitation on weekday and non-holiday periods increased approximately 8% while visitation on weekend and holiday periods decreased approximately 3%, excluding Peak Resorts visitation in both periods,” she said, referring to resorts such as Mount Snow, Vt. Lynch also noted that there is a trend toward weekday and off-peak visits. Of course, if you look at an average of 40 resorts across the globe, lumping in Jack Frost, Pa., say with Stowe, Vt. All of this highlights that there is considerable opportunity to continue to grow the overall industry and skier visits outside of peak periods,” she said in a release. “Despite the growth in overall visits this past season, very few of our resorts even approached their historical maximum daily visitation, as our resorts averaged only 1 day this season exceeding 95% of their historical peak daily visitation and only 6 resorts had more than 1 day above that level, excluding the recently acquired Seven Springs Resorts. CEO Kirsten Lynch claimed the numbers show there is still room for growth. While many skiers at Vail Resorts’ three Vermont ski areas complained of long lines, traffic and crowding this past season (see Why Is Everyone So Angry At Vail Resorts?). Vail Resorts reported earning a net income of $372.6 million for the third fiscal quarter of 2022 compared to a net income of $274.6 million in the same period in the prior year. The company also increased the percentage of its visitors who use a pass, versus a day ticket, to 72%, up from 60% in 2021-22.Īll that translates into more than a 35% increase in revenue. This takes into account Vail Resort’s 2022 purchase of Seven Springs Resort in Pennsylvania. On June 9th Vail Resorts (which owns Stowe, Okemo and Mount Snow) released its quarterly earnings reports and guess what? Already, the number of Epic Passes sold for the 2022/23 season is up by 9% in units sold over last year. If you thought the boom in skiers and riders using Vail Resort’s Epic Pass had peaked, think again. ![]()
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